{"__v":3,"_id":"54330b4990d63b1c0030c129","category":{"project":"542998547a6b69080076806e","version":"542998547a6b690800768071","_id":"54625de66d1f1010002f3901","pages":[],"__v":0,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2014-11-11T19:05:10.379Z","from_sync":false,"order":1,"slug":"basics","title":"Basics"},"is_link":false,"parentDoc":null,"project":"542998547a6b69080076806e","user":"542998207a6b690800768069","version":{"__v":9,"_id":"542998547a6b690800768071","project":"542998547a6b69080076806e","createdAt":"2014-09-29T17:35:16.249Z","releaseDate":"2014-09-29T17:35:16.249Z","categories":["542998547a6b690800768072","5433027990d63b1c0030c0f1","5433028190d63b1c0030c0f2","5433028d9a2b451a00ad4508","5433055790d63b1c0030c10a","5461417d37e5bc200049e1e4","54624066ddd31b0800a58db4","54625de66d1f1010002f3901","54d309955616470d0013cc55"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":["5446f3a0beb6320800da6ec7"],"next":{"pages":[],"description":""},"createdAt":"2014-10-06T21:36:09.763Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"basic_auth":false,"results":{"codes":[]},"try":true,"auth":"never","params":[],"url":""},"isReference":false,"order":1,"body":"In our documentation and your Dashboard, you'll see us refer to Offers all over the place.  Offers are an important part of the SuperRewards payment options, and a powerful revenue tool in apps and games on any platform.\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"What is an offer?\",\n  \"body\": \"An offer is an ad or a marketing offer that your users can interact with.  When they successfully complete the offer, we earn revenue from the advertiser, which we pass on to you, the app publisher.\\n\\n__Check out other important terms below...__\"\n}\n[/block]\n### Examples of offers, and how they are completed:\n[block:parameters]\n{\n  \"data\": {\n    \"h-0\": \"Offer type\",\n    \"h-1\": \"How to complete\",\n    \"h-2\": \"Example\",\n    \"0-0\": \"Survey\",\n    \"1-0\": \"Mailing list\",\n    \"2-0\": \"Free trial\",\n    \"3-0\": \"Purchase\",\n    \"0-1\": \"The user answers a series of survey questions, and if they complete the entire survey, they have earned a reward.\",\n    \"1-1\": \"The user signs up for a mailing list with their email address and perhaps some other information.  When the confirmation is complete, they have earned a reward.\",\n    \"2-1\": \"The user signs up for a free trial of a website or product, which can sometimes require payment information as well.  When they have completed the signup process, they have earned a reward.\",\n    \"3-1\": \"The user buys some product, service, or membership, and when the payment is complete and the purchase confirmed, they have earned a reward.\",\n    \"0-2\": \"*Complete this 10-question survey on laptop brands to earn 50 coins*\",\n    \"1-2\": \"*Sign up for our weekly deals email list to earn 10 coins*\",\n    \"2-2\": \"*Start a free trial of this video streaming service to earn 100 coins*\",\n    \"3-2\": \"*Buy a used car price report from this national service to earn 60 coins*\"\n  },\n  \"cols\": 3,\n  \"rows\": 4\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"warning\",\n  \"title\": \"Other important terms\",\n  \"body\": \"* __advertiser__: the company who is promoting something, and is paying for the user's interaction.\\n* __lead__: when a user completes the offer, we call it a __lead__.  Impressions turn into clicks, and clicks turn into leads.\\n* __CPA__: \\\"cost-per-action\\\", an ad-industry term for these types of ads, because they cost money based on user action, not based on impression or click.  All of our offers are CPA, and sometimes you will see this term used instead.\"\n}\n[/block]\n## Flow of an Offer\n\n1. User clicks on an __offer__ on your SuperRewards integration\n2. We record details of that click, and pass the user on to the advertiser's landing page\n3. The user does whatever actions the advertiser requires, on the advertiser's pages\n4. The advertiser notifies SuperRewards of a completed offer\n5. SuperRewards records a __lead__ in our system\n6. SuperRewards notifies you of the lead, through a notification postback or SDK notification, depending on your setup.\n7. The user receives their earnings in your app!\n[block:callout]\n{\n  \"type\": \"danger\",\n  \"title\": \"Offer reporting times\",\n  \"body\": \"There can be a delay between when the user completes an offer on the advertiser site, and when the advertiser notifies us of the lead.  On most offers, this delay is counted in seconds or minutes, but on some (like high-payout shopping offers and subscriptions), the delays can be counted in days or weeks!  We display the average-time-to-payout alongside every offer in our system though, so you and your users have as much information as possible.\"\n}\n[/block]","excerpt":"\"Offers\" can be a powerful monetization tool.  Here's how we work with them.","slug":"basics-how-offers-work","type":"basic","title":"Basics: How Offers Work"}

Basics: How Offers Work

"Offers" can be a powerful monetization tool. Here's how we work with them.

In our documentation and your Dashboard, you'll see us refer to Offers all over the place. Offers are an important part of the SuperRewards payment options, and a powerful revenue tool in apps and games on any platform. [block:callout] { "type": "info", "title": "What is an offer?", "body": "An offer is an ad or a marketing offer that your users can interact with. When they successfully complete the offer, we earn revenue from the advertiser, which we pass on to you, the app publisher.\n\n__Check out other important terms below...__" } [/block] ### Examples of offers, and how they are completed: [block:parameters] { "data": { "h-0": "Offer type", "h-1": "How to complete", "h-2": "Example", "0-0": "Survey", "1-0": "Mailing list", "2-0": "Free trial", "3-0": "Purchase", "0-1": "The user answers a series of survey questions, and if they complete the entire survey, they have earned a reward.", "1-1": "The user signs up for a mailing list with their email address and perhaps some other information. When the confirmation is complete, they have earned a reward.", "2-1": "The user signs up for a free trial of a website or product, which can sometimes require payment information as well. When they have completed the signup process, they have earned a reward.", "3-1": "The user buys some product, service, or membership, and when the payment is complete and the purchase confirmed, they have earned a reward.", "0-2": "*Complete this 10-question survey on laptop brands to earn 50 coins*", "1-2": "*Sign up for our weekly deals email list to earn 10 coins*", "2-2": "*Start a free trial of this video streaming service to earn 100 coins*", "3-2": "*Buy a used car price report from this national service to earn 60 coins*" }, "cols": 3, "rows": 4 } [/block] [block:callout] { "type": "warning", "title": "Other important terms", "body": "* __advertiser__: the company who is promoting something, and is paying for the user's interaction.\n* __lead__: when a user completes the offer, we call it a __lead__. Impressions turn into clicks, and clicks turn into leads.\n* __CPA__: \"cost-per-action\", an ad-industry term for these types of ads, because they cost money based on user action, not based on impression or click. All of our offers are CPA, and sometimes you will see this term used instead." } [/block] ## Flow of an Offer 1. User clicks on an __offer__ on your SuperRewards integration 2. We record details of that click, and pass the user on to the advertiser's landing page 3. The user does whatever actions the advertiser requires, on the advertiser's pages 4. The advertiser notifies SuperRewards of a completed offer 5. SuperRewards records a __lead__ in our system 6. SuperRewards notifies you of the lead, through a notification postback or SDK notification, depending on your setup. 7. The user receives their earnings in your app! [block:callout] { "type": "danger", "title": "Offer reporting times", "body": "There can be a delay between when the user completes an offer on the advertiser site, and when the advertiser notifies us of the lead. On most offers, this delay is counted in seconds or minutes, but on some (like high-payout shopping offers and subscriptions), the delays can be counted in days or weeks! We display the average-time-to-payout alongside every offer in our system though, so you and your users have as much information as possible." } [/block]